Why CrowdEngage is trying to fuse the social video space

CrowdEngage is a social video platform for businesses to crowd-source their next advertising campaign through usage of social media, which will lead to more viral and sticky advertising campaigns.

Here is a great duo of infographic’s found on Visual.ly, and some awesome key points that I found worthy enough to point out, when analyzing the market of this “social video” space:
  • 63% social media users say they feel that consumer ratings are the most important factor in buying something online.
  • 90% of people believe brand recommendations from their friends
  • 70% believe consumer opinions, 75% of people don’t believe in advertisements
  • Consumers are 71% more likely to purchase a product, if they were referred via social media
  • 86% of people like to skips ads on TV (and I think we have the solution to that problem)
And from the second infographic, focusing on video:
  • 52.1% increase in money spent by marketers on video (from 2010 to 2011)
  • Visitors who view video on retail sites stay 2 minutes longer than those who don’t.
  • Video increased conversion rates by 30%
  • 68% of the Top 50 Intertet Retailers use video content in their websites.
  • 85% of customers are more likely to make a purchase after watching a product video.

71% More Likely to Purchase Based on Social Media Referrals

Check out our data visualization blog.

 

The Value of Video

by helenajarm. Browse more data visualization.

 

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Founder of CrowdEngage