Mark Zuckerburg yesterday just announced Facebook hit 1,000,000,000 active users- and the same day I saw “Facebook confirms it is scanning your private messages for links to increase Like counters” -TNW.
Facebook’s revenue model is one of the hottest topics on the tech-scene right now, I think I read a post a day that refers to their model- even if it’s another startup that is trying to fight ad based models.
Instead of having an opinion about it, I’ll just try to play it like I feel like I should right now..
“Skate to where I think the puck is going, not where it’s been”
At least thats how I think Steve Job’s would think, following Wayne Gretzky’s advice.
Our news streams are smart enough to target us in very specific ways, and thats the “special sauce” thats behind Facebook’s revenue model. So, thats the puck’s path.. So I imagine that television ads will one day be targeted and personal as well.
It’s why we are building CrowdEngage.com. I propose a future where advertising agencies are the consumers themselves, instead of actors that we wish we knew.
Imagine watching your smart-TV 5, 10, or 15 years in the future:
In between your favorite episodes, instead of seeing “generic” Nike commercials, we start to see personalized Ads, from people we know personally, telling us why they like Nike. No more “generic ads”! Let’s make advertising social!
Brands will start using CrowdEngage (we are on fire, it’s just a matter of time), and building content through the platform. Over time the quality will increase and increase. Then, once smart TV’s start connecting to social graphs, we will be able to merge the two and take down the advertising industry.
So that means, huge brands will start to save $$$$$$$$ by not shelling out huge money for very expensive advertising agencies- they will start to crowd-source their aids. Ads that will be crowd sourced will become the content of the future. Social ads.
Eventually this will solve the engagement crisis that is among us all, in this new social media space. Customers will be open and engaging about which brands they subscribe to, and then it will create a revolution that is going to disrupt traditional advertising.